SEO Internet Marketing

Getting the best bang for the buck is the bottom line here. Let's talk about Google since they provide about 62% of all search referrals. Google's advertising program (AdWords) consists of keyword bidding on the Google search engine, Google Partners network and content placements. Create your free AdWords account and choose Standard edition with the post payment option. Once you've created your AdWords account, DO NOT start by choosing every keyword in your AdWords manager. Starting a keyword spending spree is known as "Bleeding AdWords" and many website owners bleed to death much to the delight of their Google account manager. I really shouldn't say that, because in all honesty it is the advertisers ignorance of how the AdWords program works which leads to the bulk of wasted advertising dollars. Google can be your best friend or your worst nightmare and depends on how well you understand the workings of the AdWords program. Your ability to choose the proper keywords and the ad content for those keywords will determine how well the marriage of organic content to paid traffic will ultimately become.

As time permits, I'll be providing tutorials in the advanced SEO section that explains how to use all of the tools available in the AdWords manager. I will also touch on Yahoo advertising and other smaller programs, but if you understand Google's AdWords, you'll likely understand the fundamentals of most PPC/PPI bidding programs.